Inovait

About the Brand

INOVAIT is a pan-Canadian network focused on advancing image-guided therapy (IGT) in Canada. It strategically invests in collaborative partnerships to leverage digital innovation and health science research, fostering a critical mass of leading IGT companies. Led by the Sunnybrook Research Institute and supported by the Government of Canada’s Strategic Innovation Fund, INOVAIT brings together diverse organizations to drive IGT commercialization and development.

Dilemma

INOVAIT enlisted us to create their branding and web presence to accompany their launch. As a forward-thinking brand, they understood the significance of establishing a strong brand identity and the importance of digital assets.

Solution

We rose to the challenge, crafting a distinctive and visually captivating logo that embodied INOVAIT’s innovative approach. In addition to identity and logos, we took on the task of developing a comprehensive branding and positioning strategy, ensuring that INOVAIT’s unique value proposition was effectively communicated. To create a digital presence that aligned with their vision, we provided top-notch web design and web development services, delivering an intuitive and visually appealing website that showcased INOVAIT’s focus in the field of image-guided therapy.

Typography

HEADING
Ridley Grotesk Black

BODY
Barlow Light

 Barlow Bold

Brand Colours