Orthotica

About the Brand

Orthotica is committed to providing practitioners and patients with high-quality orthotic solutions. They offers a wide range of meticulously crafted custom orthotics and AFO’s designed to improve foot health and comfort. With a user-friendly interface, informative content, and responsive customer support, Orthotica aims to empower practitioners to provide better foot care to their patients.

Dilemma

Othotica required a comprehensive range of services for their company launch, including strategy, brand development and various sales and marketing assets.

Solution

We played a pivotal role in the successful launch of Orthotica, providing a comprehensive range of services. We crafted a distinctive and captivating brand identity, designing a logo that perfectly captured Orthotica’s essence. From there we created stunning and impactful designs for magazine and digital advertising, and then translated the brand’s essence into their new website, delivering an intuitive and aesthetically pleasing online platform that showcased Orthotica’s products and services. To further enhance the brand’s visual appeal, we provided top-notch product photography and videography services, and visually striking and informative print sales and marketing material, including a trade show booth. With captivating visuals and strategic positioning, these contributions were instrumental in establishing Orthotica as a trusted and distinctive brand in the market.

Typography

HEADING
Avant Garde Gothic

BODY
Poppins

Logo Secondary Font
Freestyle Script

Brand Colours

Sub-Brands